Mercedes-Benz today joined the F1 bandwagon in India by becoming the official automobile partner for the Buddh International Circuit, the venue of the inaugural Indian Grand Prix on October 30.
Mercedes-Benz and Jaypee Sports International (JPSI) have signed an agreement, according to which Mercedes will provide stand-by safety cars for all the events at the track.
The carmaker also rolled-out aggressive plans to popularise motorsports through promotional activities, road shows and dealership activations across India.
The two companies have announced that a Performance Driving Academy will be launched in 2012 to foster talent and popularize performance driving. Selected drivers will be able to get a chance to train in Germany.
India will only be the fourth country to have such an academy in association with Mercedes after Germany, US and China.
No comments:
Post a Comment